KitchenAid appliances fall under the banner of the Whirlpool Corporation and provide both quality and reliability at affordable prices. KitchenAid appliances started making mixing tanks under a different name, the Hobart Company, and changed their line of production once they were bought out by Whirlpool to compete in the mainstream appliance market. The company produces technology on the same levels as some of the bigger brands now and is well entrenched in the appliance industry. The company offers a range of handheld items, as well as large domestic machines for the most well equipped kitchen. Some of their range includes washing machines, driers, dishwashers and freezers.