It is certainly important to get the features you want at the price you are willing to pay when selecting appliances for your new kitchen or laundry room. However, it is equally important to choose the right brand. Appliance manufacturers invest heavily in building brands that fit various buyer lifestyles and profiles. The appliance brand you choose could even affect the resale value of your home.
Whirlpool Corporation, the world’s largest appliance manufacturer, has a stable of U.S. brands designed to fill various market segments. Amana is their value brand, designed to give entry level buyers a solid brand at a competitive price. Whirlpool brand is the mass brand and offers a large selection of products across a very broad section of the appliance market, and is a particularly strong laundry brand. The Maytag brand is famous for durability. Maytag products are sturdy looking, built to last, and often manufactured with commercial grade parts. KitchenAid brand is a famous kitchen brand and includes not only a full selection of upscale major appliances, but also the famous KitchenAid mixer and other small appliances. Jenn-Air brand is Whirlpool Corporation’s luxury brand, designed for customers who want the best in luxury kitchen appliances.
Some other full-line major appliance manufacturers have similar brand tiers such as GE, GE Profile, and GE Monogram, or Bosch, Thermador, and Gaggenau.
The good news is that Universal Appliance and Kitchen Center carries all the major brands. They can satisfy all your appliance needs and help you select just the right products and brands for your specific situation.
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