GE Monogram Belongs in the Luxury Appliance Category
When considering luxury appliance brands, some have discounted GE Monogram not because of the products but because of the “GE” in the Monogram brand name. General Electric is a big name in appliances anchored with the GE name. They include GE, GE Profile, GE Cafe, GE Artistry Series, and GE Monogram. Luxury customers seeking exclusivity can be put off by the association of the Monogram line with its sister GE brands of lower esteem. This is unfortunate.
Consider that Whirlpool uses Jenn-Air as their brand in the super premium category. Frigidaire is the mass brand for Electrolux, while Electrolux brand and Electrolux Icon are their top end brand names. The German company BSH has similarly segmented its brands Bosch, Thermador, and Gaggenau. But somehow it's just not the same because General Electric has kept its name on Monogram appliances as GE Monogram.
However, there is plenty of differentiation between GE Monogram and GE's other brands. For example, GE Monogram has a really well-featured and attractive line of professional style ranges and rangetops completely different from anything in the the rest of their portfolio. If you want the appearance and performance of pro ranges or rangetops, you should definitely consider GE Monogram.
In built-In refrigerators and wine units, GE Monogram is one of only a few brands that also offers a lineup of integrated models. These can be installed flush with hidden hinges to blend in with surrounding cabinets.
There are even more appliances in the GE Monogram line that are worth looking at. Call or visit the folks at Universal Appliance and Kitchen Center today and they will be happy to show you the GE Monogram lineup as well as other fine appliances and plumbing fixtures.
Two locations to serve you – Calabasas and Studio City:
All Major Appliances
12050 Ventura Blvd.
26767 Aguora Rd.
Mon-Sat. 9 AM to 6 PM
Sun 11 AM to 6 PM
Category: UAKC News