Meet the New Maytag Man

[ 0 ] March 4, 2014 |

New Maytag Man Makes his Debut

Get the Best Price and Selection on Maytag at UAKC

New Maytag Man

New Maytag Man

Maytag is launching a new ad campaign featuring an updated version of the Maytag Man. To celebrate, Universal Appliance and Kitchen Center (UAKC) is offering the best selection and lowest prices in Southern California on new Maytag appliances for your kitchen or laundry. Read more below about Ol' Lonely and today's top-rated Maytag appliances.

Jesse White

Jesse White

Remember Ol' Lonely, the Maytag Repairman? The first Maytag Man was actor Jesse White, followed by the lovable Gordon Jump (aka station manager, Arthur Carlson of WKRP in Cincinnati). Now, Maytag is launching Maytag Man v.5.0, Colin Ferguson. Here's what Maytag has to say about the latest ad campaign and the re-incarnation of the iconic repairman.

“Since the first introduction of [the Maytag Repairman] in 1967, we're finally undergoing an evolution of the brand…for generations, he's represented durability, reliability and power. These virtues are still alive and we need to remind consumers of him and stay contemporary with [them],” says Heather Jones, senior brand manager for Maytag.

“This campaign introduces new creative that evolves the Repairman into the Maytag Man. He's actually a human embodiment of the machine and brings the motto to life…while our appliances are machines, they have human virtues of strength and dependability, which we bring to life by portraying him as the actual machine.”

Whether it's Love him or Leave Him, Thumbs Up or Thumbs Down for the new guy, Maytag's legendary dependability has not deserted us. Maytag continues to get top-ratings. See below:

Top-Rated Maytag Maxima Washer

Number 1 Rated

1 Rated Front-Load Washer, According to a Leading Consumer Magazine

Whether it's in hot or cold water, you can choose how your clothes get the best cleaning in the industry3. The PowerWash® cycle combines extra cleaning action and heated water to fight stains. The Cold Wash cycle delivers the same performance but with added energy savings. The Optimal Dose dispenser stores enough detergent for up to 12 loads, and the Overnight Wash & Dry cycle has clothes ready to wear the next day. Maytag® Commercial Technology offers components built to last, with the added security of a 10-year limited parts warranty. That way your clothes continue to get the best cleaning in the industry long into the future.

Maytag Maxima Washer

Maytag Maxima Washer

Best Cleaning in the Industry enabled by the PowerWash® and Cold Wash cycles

Get the best cleaning in the industry, in hot or cold water. The PowerWash® cycle delivers the best hot water cleaning while the Cold Wash cycle is the best in cold. Whether it's hot or cold you can give your clothes the best cleaning with a Maxima XL™ washer.

Maytag® Commercial Technology

Maxima XL™ & Maxima X™ washers bring long-lasting, commercial-grade components that you can depend on into your home. The pump impeller, corrosion-resistant springs and dampers are all built to easily handle load after load, week after week.

For more information about Maytag or other great appliance brands or plumbing fixtures call or visit the experts at Universal Appliance and Kitchen Center today.

Two locations to serve you – Calabasas and Studio City:

We Deliver and Install
All Major Appliances
Studio City
12050 Ventura Blvd.
26767 Aguora Rd.
Showroom Hours:
Mon-Sat. 9 AM to 6 PM
Sun 11 AM to 6 PM
Universal Appliance Logo

Universal Appliance and Kitchen Center

facebook twitter


Tags: , , , , , , , , , , , , , , , ,

Category: UAKC News

About the Author ()

Leave a Reply