Marketers use the term brand equity to describe the worth of a brand. Brands are built over time and firms invest millions in their brand image and reputation. A brand has meaning. It stands for something. A marketing executive once said,

“A brand is a promise.”

When considering appliance brands, the brand tells a story. Major appliance manufacturers segment their brands to fit different buyers.

• For example, some brands are considered value brands. Value brands are built and priced to represent a value to entry level buyers who need performance at a price, i.e. good value on a tight budget.
• At the other extreme of the price spectrum are luxury and super luxury brands. These are the Cadillacs and Bentleys of the appliance industry and they carry a luxury cache' and a luxury price tag as well.
• In the middle are core or mass brands such as Whirlpool and GE that represent a wide range of choices and prices in the broad middle of the consumer market.
• Above the mass brands are premium brands that don't quite fit in the luxury category, but are a step up from the mass brands.

Some marketers refine these brands even more adding for example, super premium brands, brands that are between premium and luxury. In any case, the story brands tell is related to the segment of the population that the brand is trying to represent. Customers sometimes self-select their own market category. Often demographics and income levels influence the customer brand profile.

It's important to choose a brand that suits not only personal preferences, but also a brand that is appropriate for the home. For example, suppose a home is considered a starter home, but the homeowner has an income and a lifestyle to support luxury brands in his or her new kitchen. Installing a collection of luxury brand appliances including a large built-in refrigerator in a 1300 sq. ft. bungalow in a working class neighborhood would be a bad idea from a resale aspect.

However, suppose that neighborhood has become very desirable. Those small, older entry-level bungalows are now selling for about a million dollars. In order to maximize the resale price the homeowner will need to upgrade the kitchen and appliances from the original value brands. Same house and same square footage as before, but an entirely different decision when it comes to selecting the right appliance brand.

To make the right decision for new appliances, it's best to consult professionals. An excellent choice would be to call or visit the experts at Universal Appliance and Kitchen Center.

NOW, two locations to serve you – Calabasas and Studio City:

Universal Appliance and Kitchen Center

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Grand Opening today: Nov 11, 2012

It's not to late to save on Grand Opening specials at Universal Appliance and Kitchen Center. Enter to win raffle prizes. Enjoy refreshments and visit the most luxurious appliance showroom in Southern California.

Directions:

Take Highway 101 to Exit 33 turn South on Lost Hills Road turn East (Left) on Agoura Road. Arrive at Universal Appliance and Kitchen Center in Calabasas.
26767 Agoura Road, A3, Calabasas, CA 91302
Phone 818-880-0011 Fax 818-880-0411

Here are a few pictures taken at the ribbon cutting ceremony and through the day yesterday:

Yummy is the word that comes to mind!

Don't forget that UAKC is also the place to go for kitchen and bath plumbing fixtures.

One of the new professional cooktops with a lineup of stainless steel refrigerators in the background.

Even though the new Calabasas showroom is loaded with appliances and plumbing fixtures as you can see above the showroom is also bright and spacious.

Owner Igor Royz checks out one of the new cooktops on display in this spectacular new showroom.

UAKC Grand Opening specials mean that you can save money today on appliances and kitchen and bath fixtures. Here are just two of the terrific Grand Opening specials that are featured this weekend. Prices will be honored at BOTH the new UAKC Calbasas showroom and the Studio City showroom.

To view the entire list of Grand Opening specials please click on the links below to access the files:

Daily News SPADEA Front November 9 2012

Daily News SPADEA Back November 10 2012

Daily News SPADEA Back November 9 2012

Hurry in to save. This event ends today!

For further information call or visit the experts at Universal Appliance and Kitchen Center today:

Universal Appliance and Kitchen Center

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520 years ago Columbus landed on the shores of America. Today we celebrate Columbus Day as a Federal holiday on the second Monday of each October. The earliest recorded remembrance of Columbus' “discovery” of the New World was in 1792 on the 300th anniversary of his journey. However, the first celebration of Columbus Day was organized in 1866 by Italian residents of New York City. It wasn't until 1937 that President Franklin D. Roosevelt declared all October 12th's as Columbus Day, but in 1971 it was declared by Congress that the second Monday in October be recognized as a national holiday.

So Monday October 8th, 2012 is Columbus Day, and it is only fitting that Universal Appliance and Kitchen Center UAKC would have some special offers to help celebrate the Holiday. Join the celebration and save now on these great deals.

This price on a deluxe Stainless Steel KitchenAid dishwasher can't be beat. It's a $350 savings off the regular price! And the Giant 28 cu. ft. Electrolux French Door Refrigerator has a price so low, we can't advertise it here.

Now that there are two great locations to visit, you'll find it twice as easy to save money at Universal Appliance and Kitchen Center. Here are a few more examples of some of the savings during their Columbus Day Sale.

While lots of guys might be particularly fond of this great deal, nearly half off, on a Viking Gas Grill, it is very hard to beat an $800 savings on a deluxe front loading washer and gas dryer pair. Something for everyone!!

If closeouts are your thing, UAKC has what is probably the largest appliance clearance center around. Here are some really special closeouts buys on Jenn-Air. You won't find Jenn-Air deals like this anywhere but Universal Appliance and Kitchen Center.

Jenn-Air Clearance

If you could use a new oven, you'll find it hard to resist the combination of a quality luxury brand, at these unbeatable prices. Quantities are limited so be sure and take advantage of these offers during the Columbus Day Sale.

To top it all off, UAKC is throwing in some special terms during this sale event.

For all your appliance needs Universal Appliance and Kitchen Center is the place to be. There are now two convenient locations, Studio City and Calabasas. Call or visit today:

Visit the UAKC website by clicking below:

Universal Appliance and Kitchen Center

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Directions

If you're coming from the North take the 101 to Exit # 14 at Laurel Canyon Boulevard. Go South on Laurel Canyon Boulevard to Ventura Boulevard. Universal Appliance and Kitchen Center (UAKC) is located on the right in the shopping center on the Southwest corner.

If you're coming from the South take the 101 Freeway to Exit #12B and head West on Ventura Boulevard to Laurel Canyon Boulevard. Universal Appliance and Kitchen Center is located on the left in the shopping center on the Southwest corner.

Free parking is available on the ground level and there is also an underground parking garage. If you use the underground garage, be sure and have the parking stub validated.

Upon entering you'll notice that Universal Appliance and Kitchen Center has a large and spacious showroom, yet at the same time it is chocked full of merchandise. Walking to the center, there is a sales rotunda where you'll find sales associates busy at their computers and on the phone helping customers. They're very approachable and they're there to help so just step right up.

If you prefer to take a few moments to walk around and get your bearings, that's OK too. They'll be happy to point you in the right direction. You'll also find sales desks sprinkled throughout the showroom so you're never far from a helpful associate.

One of the best features of this showroom is that there is a well-conceived combination of kitchen vignettes as well as appliance “line-ups”. It's good to have an idea of what your appliances might look like in a kitchen setting, but it's also nice to have a row of appliances to compare one appliance to the next. Many of the kitchen vignettes have operating appliances so that you can see how they work. In fact, UAKC hosts frequent cooking demonstrations for appliance vendors to showcase their products.

In addition to having both appliance vignettes as well as rows and walls of appliances, UAKC has a full spectrum of appliance brands and models covering the entire range of popular price points. Some appliance outlets only carry inexpensive mass market brands – others specialize in only luxury products. UAKC wants to be your appliance vendor, and offers appliance and kitchen products for all customer needs and budgets. They carry most major brands as well as most of the exclusive luxury brands.

When you start visiting with the staff at UAKC, you can't help but notice the diversity. While many are bilingual, you'd be surprised to find them speaking not necessarily English/Spanish but also Russian, Vietnamese, and more. One language that they all speak fluently is appliances. You won't find a crew more dedicated to finding the right appliances at the best prices for their customers.

Call or visit Universal Appliance and Kitchen Center today for all your appliance needs.

Universal Appliance and Kitchen Center
12025 Ventura Blvd. Ste B-105
Studio City, CA 91604
PH 877 696-2987
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WOW! What's cooking? – WHO's cooking? It's an all-star list of America's best chef's, Michelle Bernstein, Michael Chiarello, Fabio Viviandi, Richard Blais, Ming Tsai, Andrew Zimmern, Wolfgang Puck, Guy Fieri, Graham Elliot and Jacques and Hasty Torres, and these are just the chefs who are performing at the Jenn-Air® demonstration kitchen.

You won't want to miss this year's LA Food and Wine Festival coming up in a couple days. Jenn-Air is the exclusive cooking sponsor of this event. Here are just a few favorites of the events taking place in the Jenn-Air demo kitchen at the J.W. Marriott. Tickets are selling fast and several events are already sold out so don't wait.

Richard Blais

Perhaps most recognizable as the winner of Bravo’s Top Chef All-Stars, Richard Blais has played an influential role in hospitality for the last 15 years. He will be starring in the new Bravo project “Life After Top Chef,” slated to air later this year. This is a unique opportunity to get up close and personal with this young star and let him share some of the talent which has made him a successful restauranteur, chef and TV personality.

8/12/12, 10:30a – 11:45a

DOWNTOWN: Diamond Ballroom Salon 6-9 – JW Marriott

Price: $50.00

Fans of Andrew Zimmern’s hit Travel Channel show Bizarre Foods know there’s nothing this man won’t eat. Feeling adventurous? Roll up your sleeves and fortify your stomachs – this isn’t your ordinary class. Learn and taste safely outside of your safety zone with this entertaining chef. You never know just what might wind up on your plate!

8/11/12, 1:30p – 2:45p

DOWNTOWN: Diamond Ballroom Salon 6-9 – JW Marriott

Price: $50.00

Ming Tsai, the ever popular chef with a huge personality and a thoroughly entertaining style is sure to thrill you with a high-energy and fun-filled demonstration of culinary talent. Ming brings his James Beard Award winning talents to Los Angeles to allow you a glimpse of what has made him a household name with his TV shows Simply Ming, East Meets West with Ming Tsai and Ming's Quest. Beyond the popularity of his shows and the numerous cookbooks, Ming is the chef of acclaimed Boston-area restaurant Blue Ginger which has been winning accolades since the time it first opened in 1998.

8/11/12, 1:30p – 2:45p

DOWNTOWN: Diamond Ballroom Salon 4 – JW Marriott

Price: $50.00

To find out more about the Los Angeles Food & Wine Festival click on the link below to go to their website:

LA Food and Wine Festival 2012

After attending this exciting event, you'll surely want to check out the featured Jenn-Air appliances. Check them out at Universal Appliance and Kitchen Center.

Universal Appliance and Kitchen Center
12025 Ventura Blvd. Ste B-105
Studio City, CA 91604
PH 877 696-2987
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Gaggenau 12″ wide gas cooktop module

Fine appliances don’t need to be giant sized. The big 48″ Pro SubZero refrigerator is spectacular, but just won’t fit in many kitchens – regardless of budget.

In fact, there are a growing amount of deluxe kitchen remodels that are space constrainted more than budget constrained. The good news is that with all the luxury European brands out there, which tend to be smaller in size, you don’t have to sacrifice quality even if you have only a small kitchen space.

Universal Appliance and Kitchen Center can help you get top brand, beautiful appliances to fit your budget AND your space requirements. Check out some of the European brands such as Miele, Gaggenau, and Liebherr for products that are high end but fit in tight spaces.

Contact the experts at Universal Appliance and Kitchen Center for more information.
Universal Appliance and Kitchen Center
12025 Ventura Blvd. Ste B-105
Studio City, CA 91604
PH 877 696-2987

Liebherr 30″ wide integrated refrigerator