Tag: luxury

How important is a brand name?

How important is a brand name?

[ 0 ] December 7, 2012 |

Name brand appliances tell a story. Marketers use the term brand equity to describe the worth of a brand. Brands are built over time and firms invest millions in their brand image and reputation. A brand has meaning. It stands for something. A marketing executive once said, “A brand is a promise.” When considering appliance […]

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Make a good fit.

Make a good fit.

[ 0 ] April 19, 2012 |

Appliances need to “fit” your home in more than one way. Sure the dimensions must be right, but appliances must also be “right” for your house in value perception. If you live in a mansion in a luxury gated community, you wouldn’t show off a 17 cu. ft. top freezer mass brand refrigerator (Frigidaire, Amana, […]

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