Kitchen Remodel
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August 26, 2012
Choosing an Appliance Brand
Getting ready to purchase new appliances and confused about where to begin? How about settling on a brand first? This can be an easy way to narrow the field and to make sure that you get a product that suites your lifestyle and your budget.First let's consider what a brand really is and what it means. Unfortunately, the word brand has different meanings to different people and in different circumstances. For example, we often associate a brand with its logo. We also sometimes confuse a brand with its generic equivalent. We think of the word BandAid as the same as a bandage, even though it is only one brand of bandage, or we ask for a Kleenex instead of a tissue. Basically, a brand tells the unique story of a product or company. It defines the product or company. Marketers like to say that a brand is the company or organization's specific "promise".How does that help us in buying appliances? When you select the appliances for your home, you are looking for a set of attributes that most fit your needs that include product features, quality, price, warranty, etc. Each brand will represent a collection of those attributes.Appliance manufacturers tend to position themselves across a spectrum of these attributes and that makes it much easier for customers to narrow their section. For example, if we were looking at refrigerators strictly for price you would find the Chinese brand Haier at one end of the price -
August 09, 2012
How to choose. Picking a new appliance (or anything).
How to Choose: Advice in selecting new kitchen appliances. -
April 08, 2012
Planning a kitchen remodel? Let's talk appliances.
A recent blog on kitchen remodel costs asked readers to report on their costs not including appliances. Basic costs came in as low as a few thousand dollars and a high of over $80,000 not including appliances. Whether you are considering an Ikea job or a professional remodel for an Architectural Digest spread, we can offer some suggestions for appliances. Shop now and lock in models and prices early in the process. Too often appliances are not considered in the design process and costly mistakes occur. These errors can be avoided if buyers will consult on their appliances with the experts so that they have the proper electrical and gas supply lines in the right locations, dimensions are confirmed, and prices are locked in. Spend some time with the experts at Universal Appliance and Kitchen Center to make your appliance selections, and purchase early in the process for the best prices. Go to Universal Appliance and Kitchen Center in Studio City at 12050 Ventura Boulevard, PH 877 696-2982
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